Mike Kluge and FOCUS strengthen their ties

The founder of FOCUS, Mike Kluge, is taking on a new, expanded role at FOCUS, the sports brand of Derby Cycle, Germany's best-selling bicycle manufacturer. With immediate effect, the former cyclocross world champion will be responsible for brand development in addition to his existing work as a consultant and brand ambassador, now on a full-time basis. "Mike Kluge lives and breathes FOCUS, and he epitomises everything that makes up the brand's DNA. So he is key to our strategy of continuously developing FOCUS into one of the global top-performance brands," stated Thomas Raith, Chairman of the Board at Derby Cycle. In the words of Martin Schamböck, Director Brand Management at FOCUS, "By taking on the mantle of Brand Ambassador & Brand Development, Mike will play an even more prominent part as a cycling expert representing the brand at trade fairs and in the media." Schamböck went on to say, "Especially in the electric mountain bike sector, Mike has been instrumental in boosting the popularity of FOCUS, and in future he will help to generate even greater enthusiasm for electric mountain bikes at all sorts of events.

Mike Kluge's track record in cycle racing is certainly impressive. He is a multiple German Champion and World Champion in cyclocross, Mountain Bike World Cup Overall Champion, and was also a very successful road racer. After his active racing career, Mike enjoyed further success as a trainer, steering the next generation of racers to three world championships, among other notable successes. In 1992 he set up the bicycle brand FOCUS, to which he remained committed after its sale to Derby Cycle in 1999. "It's something very close to my heart to continue developing 'my' brand," explains Kluge. "FOCUS has done incredibly well as a brand in recent years. The big successes of the French professional team AG2R La Mondiale riding FOCUS, but equally the many wins achieved by the professional off-road team, demonstrate impressively that the brand with its innovative top-quality products is well on the way to becoming the best in the world!"

 

FOCUS is the internationally recognised cycling sports brand owned by Derby Cycle Holding GmbH. It covers the entire spectrum of sports bicycles, including all segments and all performance levels. Thus top athletes, recreational cyclists and juniors alike will find the perfect competition and training machine at FOCUS.

Derby Cycle Holding GmbH is Germany's biggest bicycle producer. With its brands Kalkhoff, FOCUS, Raleigh, Univega and Rixe, Derby Cycle sells almost half a million bikes every year, including more than 100,000 e-bikes and pedelecs, for which Derby Cycle is the market leader in Germany. The range also includes competition-level racing bikes, mountain bikes, high-quality trekking, city, off-road and children’s bikes for everyday use and touring.

Press contact:

Arne Sudhoff, Andreas Krajewski

Head of Corporate Communications & PR FOCUS Senior Brand Manager

Tel.: +49 (0)4471 966-395- Tel.: +49 (0)4471 966-322

Mobile: +49 (0)171 221 2510 - Mobile: +49 (0)151 467 38534

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